In Her Horse Era
Exceptional Care.
Impeccable Results.
At In Her Horse Era, horse care is redefined. This isn’t just grooming — it’s a complete care and presentation experience built for horse owners who value excellence, reliability, and the little details that set their horses apart.
From show and event preparation to general maintenance and sale or personal photography grooming, every service is delivered with precision, patience, and a deep understanding of what it means to truly care for your horse.
You won’t find another service quite like this — because In Her Horse Era was created to meet a standard that didn’t exist until now.
Horse Care & Services You Can Rely On
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Horse Care & Services You Can Rely On •
Show Ready
All your show-ready presentation needs — taken care of. So you can focus on what really matters: showing up, performing, and competing at your best. From polished coats to perfect plaits, your horse will be ring-ready — and shining as the show-stopper they are.
Grooming
The MUST-HAVES for every horse care routine—from a full-body groom to a deluxe spa treatment. These essentials are the foundation of long-term wellbeing, preventative care, and peak performance. Our services include brushing, shedding, hoof care, washing, and mane and tail treatments, keeping your horse healthy, comfortable, and show ready.
Horse Care Visits
Horse Care Visits are personalised, reliable check-ins designed to support your horse’s daily care when you can’t be there — without compromising routine, welfare, or standards.
Each visit is tailored to your horse’s individual needs and your established routine, ensuring consistency, attentiveness, and peace of mind. From feeding and water refills to thorough welfare checks, your horses are cared for with the same level of responsibility and respect you would give them yourself.
Real-time updates are included with every visit, so you’re always informed and reassured, wherever you are.
While In Her Horse Era delivers a consistently high standard of care, no two visits are the same. Every booking is fully customisable to suit your schedule, your setup, and your horse(s).
Horse Care Like No Other
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Horse Care Like No Other •
WHY CHOOSE US?
I’m so glad you asked…
✦ Experience you can trust and rely on.
With over a decade of hands-on animal care experience, Sophie (the founder) brings unmatched expertise and an intuitive understanding of each horse’s personality and needs. Every session is guided by calm confidence, gentle communication, and exceptional horse-handling skills, giving you peace of mind that your horse is in the best possible care.
✦ Real-time updates for peace of mind
Whether you’re away on holiday or busy with work, ‘In Her Horse Era’ keeps you connected with real-time updates, photos, and progress reports. You’ll always know your horse is happy, healthy, and receiving attentive care.
✦ Premium care tailored to your horse
Every horse is unique, which is why ‘In Her Horse Era’ delivers bespoke care designed for your horse’s health, comfort, and performance. From grooming to hoof care and everything in between, you’ll get exactly what your horse needs—no shortcuts, just exceptional attention to detail.
✦ Flexible services to suit your schedule
‘In Her Horse Era’ adapts to your horse’s routine and your lifestyle, offering services on-site or at shows, with customizable care packages. Whether it’s daily horse care visits, weekly grooming, or one-off treatments, your horse receives the care it needs on your terms.
✦ Fully insured, professional services
‘In Her Horse Era’ is fully insured, providing a professional guarantee from start to finish. From at-home visits to show preparation—and everything in-between—you can trust that every service is delivered safely, reliably, and with the highest standard of professionalism.
✦ Show-ready results, every time
From ring-ready grooming to full spa treatments, ‘In Her Horse Era’ ensures your horse looks, feels, and performs at its best. With attention to detail and a passion for equine wellbeing, your horse is always prepared to shine.
Five Star Client Love, That is Undeniably Worth Listening To.
★★★★★
Horse Care Visits
“Sophie is wonderful to have caring for our horses. When I need to leave early for work, I know they’ve been checked, fed, and are comfortable for the day. She’s reliable, attentive, and always lets me know if anything isn’t quite right. Her care gives me real peace of mind, and I wouldn’t hesitate to recommend her.”
— Tania Carey, Oakbank SA”
★★★★★
Deluxe Spa Treatment & Show Ready Plaiting
"Sophie’s attention to detail was second to none. No hair was left untouched and my horse Carlos looked like a million dollars! Thank you Sophie”
— Anne, Penfield Gardens SA
★★★★★
The Ultimate Glow Up
“Couldn’t recommend Sophie’s service enough. I selected ‘The Ultimate Glow Up’ which provides a full show ready look; makeup, quarter marks, full coat sheen, hoof gloss and I also selected to have my horses false tail be put in the morning of a show. Not only does Sophie show up to take care of all your needs the morning of a stressful show day for your horse.. She shows up for YOU. To support, encourage and to help manage those ‘show morning nerves’. She helped take care of everything to make sure I could get myself prepared and ready. As I’ve only came back to showing this year after some time off, I was able to just spend the morning relaxing and admiring how dam good my horse looked! Sophie will make sure you are 110% happy with every detail. And for myself I can be very picky with show horse turnout haha! She was gentle and patient with my horse. Customising to suit his sensitive needs. His turnout was everything I wanted and more! Almost as soon as the show day was over... I was already booking again for an upcoming show. I couldn’t recommend her services enough. Thank you!!
— Imogen, Korunye SA
★★★★★
Horse Care Visits, Essential Groom & Deluxe Spa Treatment
“I almost don’t want to share this because then everyone will start using Sophie, but truly a great service. Sophie is so professional and pays attention to all the little details. I wish I had found you sooner!”
— Sarah, Birdwood SA
★★★★★
Essential Groom
“After Sophie’s visit, they looked incredible with shiny coats, tidy manes, and cared-for hooves. It’s clear that Sophie has a genuine love for horses and a natural ability to connect with them. She was gentle, caring, and patient with both of mine, making it a really positive experience for all of us. Thank you Sophie.”
— Melissa, Lewiston SA
★★★★★
Show Ready Plaiting
“Thank you In Her Horse Era for prepping Dougie, with his plaiting and tail application. Making us look as good as we feel. All your support doesn’t go unnoticed.”
— Imogen, Korunye SA
★★★★★
Show Ready Plaiting & The Ultimate Glow Up
“You are truly the best in business!! I am so grateful to have found you. Forever saving me from my lack of presentation skills. Your attention to detail and pure talent for competition prep is second to none.”
— Bethany, Cockatoo Valley SA
★★★★★
Horse Care Visits
“Thank you Sophie for taking care of our equine family while we were away. They were spoilt rotten with treats and love. Your attention to detail with their body checks were second to none. Thank you again”
— Anne, Penfield Gardens SA
★★★★★
Deluxe Spa Treatment
“I can’t thank you enough, I have waited years for your business and service to emerge.”
— Carolyn, Woodside SA
The Founder.
Her Story
Sophie’s journey with horses began as a personal passion — a love for riding that quickly grew into a deep connection with caring for them. She discovered the joy of spending time understanding their personalities, noticing the little things that make each horse unique, and being present for their wellbeing. Inspired by this bond, she shared her idea with her community, offering a range of services that filled a gap she knew existed. The response was overwhelming — clients were thrilled, and their trust fuelled her desire to create something truly special.
It was clear to Sophie that this was more than a business — it was a calling. A way to pour her heart into something meaningful, to make a real difference in the lives of horses and their owners. And so, In Her Horse Era was born. What began as a simple way to share her own riding journey blossomed into a thriving, premium mobile horse care service. Based in South Australia, In Her Horse Era has become the go-to service for owners seeking attentive, personalised care, leading the way with a revolutionary approach that blends passion, expertise, and heart.
Her Philosophy
Every horse deserves care that honours their individuality. Sophie believes in proactive, attentive, and compassionate management — noticing the subtle changes in behaviour, health, or wellbeing before they become concerns. Her approach prioritises understanding, connection, and respect for each horse, fostering a bond that supports both physical and emotional health.
Her Ethos
Sophie’s ethos is simple: professional, reliable, and responsive care delivered with heart. She values transparency, consistency, and communication, ensuring owners are always informed and confident in their horse’s wellbeing. Her work is guided by integrity, attentiveness, and a deep love for horses, creating a standard of care that owners can trust without compromise.